Capital, Underwriting & Deal Services for Digital Businesses
Keystone Equity Lending structures capital, underwrites acquisitions, and drafts the documentation that gets digital businesses transacted - backed by a proprietary methodology built on 27 DTC acquisitions of direct operator experience.
End-to-end underwriting briefs, valuations, purchase agreements, and transition documents for ecommerce and SaaS transactions. Grounded in digital-native metrics - MRR, LTV, CAC, churn, AOV, and Liquidation Coverage Ratio. Drafted to close.
Inquire →Acquisition capital matched to deal. We connect operators with fintech lenders, private credit funds, and family offices actively financing ecommerce and SaaS - and we pre-underwrite the file so capital partners get a deal that's already cleared.
Inquire →Scalable data delivery for ecommerce and SaaS acquisitions. Deal multiples, capital-source benchmarks, recovery analytics, and historical financing activity - delivered to your cloud, on your schedule. Built for analysts, underwriters, and fund managers powering data-driven acquisition strategies.
Inquire →Keystone Equity Lending is a capital and advisory firm focused exclusively on ecommerce and SaaS. We structure deals, underwrite acquisitions, and connect operators with the capital that fits their business - combining institutional underwriting discipline with a deep understanding of how digital businesses actually operate. Faster decisions, fairer terms, and structures built for the companies we serve.
Capital Sourcing
Sized to the operator and the asset
We match deals to the right capital: debt, equity, or hybrid. Sized to the operator and the asset.
DTC & SaaS
Built for modern ecom and software
We underwrite digital-native businesses on real metrics: CAC, LTV, churn, ad-account health. Not legacy comps that don't apply in 2026.
40+ Acquisitions In.
We Know What Breaks.
Underwriting shaped by what actually went wrong post-close on real businesses with real revenue.
We underwrite against the metrics that matter in modern digital commerce - not legacy balance-sheet proxies. Our frameworks were designed from the ground up for the acquisition and financing of internet-native businesses.
Whether you're acquiring a business, raising capital against one, or sourcing pre-cleared deal flow for your fund - we'd like to hear from you.
Send an Inquiry