Capital, Underwriting & Deal Services for Digital Businesses

Capital structured for ecommerce & SaaS businesses

Keystone Equity Lending structures capital, underwrites acquisitions, and drafts the documentation that gets digital businesses transacted - backed by a proprietary methodology with a documented 80% recovery rate on liquidated digital collateral.

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Three core services

01

Underwriting & Agreements

End-to-end underwriting briefs, valuations, purchase agreements, and transition documents for ecommerce and SaaS transactions. Grounded in digital-native metrics - MRR, LTV, CAC, churn, AOV, and Liquidation Coverage Ratio. Drafted to close.

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02

Capital Sourcing

Acquisition capital matched to deal. We connect operators with fintech lenders, private credit funds, and family offices actively financing ecommerce and SaaS - and we pre-underwrite the file so capital partners get a deal that's already cleared.

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03

Cloud

Scalable data delivery for ecommerce and SaaS acquisitions. Deal multiples, capital-source benchmarks, recovery analytics, and historical financing activity - delivered to your cloud, on your schedule. Built for analysts, underwriters, and fund managers powering data-driven acquisition strategies.

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Private capital meets digital commerce

Keystone Equity Lending is a capital and advisory firm focused exclusively on ecommerce and SaaS. We structure deals, underwrite acquisitions, and connect operators with the capital that fits their business - combining institutional underwriting discipline with a deep understanding of how digital businesses actually operate. Faster decisions, fairer terms, and structures built for the companies we serve.

Capital

Structured & Sourced

E-com & SaaS

Exclusive Focus

80%

Recovery Track Record

Keystone Equity Lending

Built for digital businesses

We underwrite against the metrics that matter in modern digital commerce - not legacy balance-sheet proxies. Our frameworks were designed from the ground up for the acquisition and financing of internet-native businesses.

Ecommerce SaaS D2C Brands Subscription Businesses Amazon FBA Shopify Micro-SaaS Marketplace Sellers Digital Acquisitions

Ready to explore financing?

Whether you're acquiring a business, raising capital against one, or sourcing pre-cleared deal flow for your fund - we'd like to hear from you.

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